Born between 1980 and 2000, millennials are one of the largest generation in history, of over 92 million people. Known for their self-centered personality and great interest in material goods, those who are now aged 25 to 35 years old have developed a power of purchasing of over €153 billion every year. But how come a health insurance plan isn’t on a millennial’s shopping list?
Future Cast (a company dedicated to millennial marketing) reported that over 37% of millennials are more likely to invest in products or services that support a cause they believe in, even if the price is higher. Meanwhile, another study shows that 67% of millennials over 25 years old use the high prices of health insurance plans as a reason not to invest in one and 30% of them would rather save money for a vacation. Therefore, a conclusion is obvious: the problem is millennials don’t see the use of a health insurance plan!
And why should they? Young people are invincible, right? Well, not so much. As more studies have shown, in the past year millennials needed emergency care 20% more that the elderly, most of them needing hospitalization, treatments or even surgical procedures. Having a health insurance would reduce costs for these kinds of situations even 100%, while providing the safety of a high quality medical care for either emergencies like these or prevention.
But health insurance has even more benefits, especially for entrepreneurs who are seeking the perfect benefit for their growing team, given the fact that employees have shown more interest in the benefits pack than the actual amount of money they receive.
For example, health insurance has the power of being a high quality asset that can satisfy the need of status confirmation millennials constantly seek, while still being a highly useful acquisition for their own well-being. Through that, offering health insurance as a benefit for your new employees will have a great impact in their motivation, well-being and quality of their work for your company.
When choosing an international health insurance plan, the millennials can enjoy safe traveling all over the world without worrying about the financial stress the medical risk causes and no matter the purpose of the trip. An international health insurance plan can provide coverage for a great range of medical procedures and treatments needed during your time abroad, as well as in your own country.
MediHelp’s international health insurance plans can cover costs for preventive or complex medical procedures, such as hospitalization, multidisciplinary investigations, maternal care, dental treatment or surgery, within a network of over 425.000 hospitals from all over the world.
